Pinterest and Burberry bring London Fashion Week to the people | Mobile Devices | Mobile Entertainment

Pinterest and Burberry bring London Fashion Week to the people

Pinterest and Burberry bring London Fashion Week to the people
Phil Tottman


Devices / Samsung / September 16th 2013 at 1:13PM

The best of London Fashion digitally displayed with the likes of Samsung, Topshop, Twitter and Chirp.

Pinterest and Burberry have teamed up with the British Fashion Council to unveil the best of British fashion, style and beauty on the photo-sharing platform.

Designers, brands and anyone participating in the event will give fashion fans a sneak peek behind the scenes and a glimpse into the inspiration for the seasons latest trends.

Burberry will be pinning its latest line up straight from the catwalk to Pinterest, and will be immediately available to buy.

Burberry said: “Pinterest provides a rich canvas for us to tell the many stories around our shows and collections in a highly visual, highly shareable way.”

Other participants include Disney Roller Girl, Fashion Foie Gras, Liberty and Topshop who has partnered with social platform Chirp to offer a unique insight into its shows.

The partnership, called ‘let the clothes do the talking’ allows fashion fanatics to share pics via the Chirp platform, and unveil secrets around the shows.

The clothes shop will also be hosting a live Twitter gallery, posting live content on Vine and will be sharing music on its website from iTunes.

Samsung – who is an official sponsor of London Fashion Week - will be making an appearance with accessories for its Galaxy Note 3 designed and unveiled by Nicholas Kirkwood.

Kirkwood, said: I am excited to partner with Samsung for the second time to create an exclusive accessory for the Samsung Galaxy Note 3.

“When designing the case, I looked to create something that reflected both the quality and creativity of Samsung whilst also mirroring the artwork seen in my creative for London Fashion Week.”

As one of the most desired fashion accessories around at the moment, it would be surprising if the iPhone 5s didn’t make an appearance somewhere.

As well as its joint venture with Pinterest - who was the official social hub for the New York Fashion Week - Burberry is also collaborating with Apple, capturing its runway collections exclusively with the iSight camera on the iPhone 5s.

All content will be shared on Burberry’s social media channels.


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