Ministry of Sound and Samsung buddy up for cross-platform app campaign | Mobile Devices | Mobile Entertainment

Ministry of Sound and Samsung buddy up for cross-platform app campaign

Ministry of Sound and Samsung buddy up for cross-platform app campaign
Zen Terrelonge

by

Devices / Samsung / July 26th 2013 at 5:04PM

The atmosphere of having a banging night out while having a night in on your sofa with a takeaway.

Music house Ministry of Sound has a finger in every pie of the business, with signed artists, and branded albums, events, nightclubs and electronics around the globe.

The Ministry has a presence on mobiles too, with apps for Android, iOS and Windows Phone, but wants to make its expansive supply of digital content even more ubiquitous.

That's why the firm has teamed with Samsung and video monetisation network Base 79 for the launch of the new Ministry of Sound app for Samsung Smart TVs, which allows users to share content to their Galaxy devices.

There are two sides:

* Video has catalogue of the latest and classic releases, behind-the-scenes action and plenty more, with artists including Example, DJ Fresh, and beyond, and music genres spanning dubstep, house, trance and beyond.

* Radio is a pretty genius concept that will live stream live DJ sets directly from the London club every Friday and Saturday night, which is perfect if you live miles away. On demand, meanwhile, offers live catch up to the online station and playlists.

The app is free for Samsung boxes, and revenues will be generated from Base 79's introduction of in-app ads, but the companies insist the main goal is to make use of existing materials, dust them off, and enhance their offerings to encourage more customers on a global scale.

The TVs, much like smartphones, sport quad-core processors and users can control the app with their remote, gestures, or speech.

Ministry mobile coordinator James Garside and his team have access to a CMS that allows them to curate content based on what's hot and topical, so users needn't worry about visiting the app and coming across stale content, which is detrimental to so many apps.