New Asha device bridges the gap between smartphone and feature phone.
Nokia has today unveiled the latest in its line of Asha handsets with the Asha 501, which comes complete with a full touchscreen and an overhauled version of its Asha software platform.
The new Nokia Asha 501 is, in many ways, a feature phone in a smartphone’s clothing. While it boasts Nokia’s own Swipe UI, along with content sharing integration and a slick touchscreen, the Asha 501 is still very much a feature phone, offering only 2G connectivity and a price tag of less than £100.
Available in a range of colours, the Asha 501 also comes with a three-inch QVGA display, a 3.2-megapixel camera and 4GB of internal storage, which can be expanded to 32GB with a micro-SD memory card.
Furthermore, the device will be available in both single-SIM and dual-SIM variants, featuring Nokia’s Easy-Swap SIM technology, enabling users to switch SIM cards with out having to switch off the phone.
Meanwhile, one of the device's most attractive assets is its battery life, which Nokia claims will offer users 47 days of standby and 17 hours of talk time.
"The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization," said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. "The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price."
The Nokia Asha 501 is expected to start shipping in June 2013 and will be available through approximately 60 operators and distributors in more than 90 countries worldwide.
Check out the Nokia Asha 501 in action below.
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