Move to allow existing customers to upgrade at no added cost could spark 4G price war.
Mobile operator Three has today revealed that all of its customers will be able to upgrade to 4G at no extra cost when the superfast service launches later this year.
Three’s decision to offer unlimited 4G services at no extra cost could potentially instigate a price war between operators, with many of its rivals looking to charge a premium rate for 4G tariffs.
Since launching its 4G service in October last year, EE has come in for no small amount of flak for its pricey tariffs.
At present, Three is in the process of rolling out its dual-carrier HSDPA technology, which currently covers 55 per cent of the UK; rising to 80 per cent by the end of March. Furthermore, during the second half of 2013, the technology will incorporate the 1800MHz spectrum it purchased from EE back in 2012 This means that consumers who own a a DC-HSDPA-enabled handset, such as the iPhone 5, Nokia Lumia 920, Sony Xperia Z, Apple iPad mini and Apple iPad with Retina display, will be able to benefit from unlimited LTE services at no extra cost.
Meanwhile, new ultrafast-ready LTE versions of the Samsung Galaxy S III and Galaxy Note II are being launched on Three within the next month, and the BlackBerry Z10 in mid-February.
Dave Dyson, CEO, Three, said: “As we add the next wave of technology to our Ultrafast network, we’ve listened to our customers and thought long and hard about the right way to do it. We don’t want to limit Ultrafast services to a select few based on a premium price and we’ve decided our customers will get this service as standard.”