Online retailer serves up a Cyber Monday special.
Amazon is always very complimentary of its Kindle and Kindle Fire devices, calling them best-sellers without disclosing actual figures.
And in a bid to keep best-selling, Amazon.co.uk has sliced the priced of the Kindle Fire HDX 7" from £199 to £169 for Cyber Monday.
Jorrit Van der Meulen, VP of Kindle EU, said: "The new Fire tablets are the best tablets we’ve ever built – the reviews from press and the feedback from customers has been overwhelmingly positive. We’re excited to be able to offer £30 off Kindle Fire HDX 7” for Cyber Monday."
The price reduction follows Amazon making Teenage Mutant Ninja Turtles, Sonic and more free during the Black Friday sales weekend.