Wallet Studio enables users to launch and manage numerous wallet campaigns.
Urban Airship has announced the availability of its Wallet Studio, the industry's first cross-platform digital wallet solution.
The digital wallet campaign works for both Apple Passbook and Google Wallet, using audience segmentation and an enterprise-class API, which powers real-time pass and card updates. This, together with rich analytics, is designed to deliver everything needed to launch effective, large-scale campaigns.
A number of major brands claim that customer acquisition has been boosted, along with customer loyalty, since the introduction of Apple Passbook in 2012, while many apps have seen their popularity increase significantly in the App Store since the introduction of Passbooks.
Scott Kveton, CEO of Airship, said: "We're at the proverbial tip-off the iceberg for what's to come in mobile. Consumers are just now discovering the value and convenience of digital wallets, and businesses can gain greater efficiencies and more effectively close the loop on ROI over decades-old paper and plastic-based processes and newer buy silted social channels."
The number of companies looking beyond apps and into digital wallet programmes is increasing, as it could enable them to better reach potential customers by offering a new consumer experience and hopefully gaining their loyalty.