Button bashing is becoming a thing of the past.
Apple, Samsung, HTC and the like have been key drivers for the proliferation of touchscreen-only phones, with BlackBerry one of the only OEMs to continue sales of traditional QWERTY keypads.
Indeed, sales of touchscreen phones in the UK have grown by 25 per cent year-on-year, according to GfK, with the devices occupying almost 90 per cent of mobile contracts, rising from two-thirds in 2011.
Hussein Elsheibani, account executive, GfK, said: "Throughout 2012, touchscreen-only phones in this category have established clear dominance in the market, driven by the success of high end models.
"It is not only the touchscreen hardware, but also the software that comes with it that appeals to consumers. The touchscreen enables the consumer to use their handset for multiple purposes with the amount of applications being developed increasing immensely.
"This combination of a quality touchscreen and applications has been key to the uptake of touchscreens and will be key to the continuation of the uptake in the consumer market."
A prime example of touchscreens dominating the mobile market was demonstrated in Q3, with the Samsung Galaxy S III, iPhone 4S, and iPhone 5 ranking as the best-selling handsets.