Soniqplay: We want audio apps to pick up where the ringtone left off | Mobile Devices | Mobile Entertainment

Soniqplay: We want audio apps to pick up where the ringtone left off

Soniqplay: We want audio apps to pick up where the ringtone left off
Zen Terrelonge


Devices / iPhone / December 3rd 2012 at 3:24PM

Digital sound specialist secures radio station KISS as the newest user of its branded music platform.

Soniqplay delivers music-based solutions to brands, offering companies new and unique ways to engage with their existing customer base, such as the remix app produced last year for girlband The Saturdays.

UK radio station KISS FM is the latest firm to use Soniqplay's white label platform, today releasing the KISS Remixer app for iOS and BlackBerry 7.

Users will receive one free song at download but be required to buy each additional song from within the app for a premium £1.99 rate. Admittedly it's £1 dearer than the usual cost from iTunes, though the extra £1 slice of the pie will be divided up between Soniqplay, KISS, and the music labels.

Meanwhile, users will be able to interact with the singles to create and record their own remixes by manipulating the bass, vocals and so on before sharing them to friends on social networks.

Founder and CEO of Soniqplay Martin Macmillan spoke to ME about the partnership, saying: "We want our platform to pick up and fill the gap that ringtones left. The idea is to turn consumers into the creators of content, and the concept and design of the app was a natural fit for the KISS audience. It was the first and only station that we approached.

"The app will be heavily promoted on air from KISS presenters and on social media accounts, while 15 artists including the likes of Example will also be on-board to encourage with promotional recordings.

"Record labels are notoriously difficult to work with but we found this to be the complete opposite. We went to them with a genuinely innovative way to generate new revenue streams with existing content and they liked what we had to offer."

When asked about a launch for other platforms, MacMillan added: "Android audio technology isn't as rich as iOS, but there's a released planned for the new year."

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