Smartphone shipments predicted to hit 1bn in 2014 | Mobile Devices | Mobile Entertainment

Smartphone shipments predicted to hit 1bn in 2014

Smartphone shipments predicted to hit 1bn in 2014
Zen Terrelonge


Devices / iPhone / April 13th 2012 at 10:21AM

Powered by demand in China and affordable devices.

Research from financial firm Credit Suisse claims smartphone shipments will cross the 1.05 billion milestone in just two years, according to Reuters.

The result will be up from 687.9 million shipments this year, which is a 46 per cent increase on 2011.

China is said to be the key driver behind the increase, while cheaper devices are introduced into emerging and developed markets.

Kulbinder Garcha, analyst, said: "We see robust growth for the smartphone market in China, which we think will account for 22 percent of global units by 2015."

Apple is expected to dominate with a 23 per cent market share, while Nokia is expected to secure 11 per cent of the market by fighting back to recovery in 2013 due to pricing and distribution strategies.

Android leader Samsung and rising star Huawei are also set to gain market share – though it's unclear how much – while RIM, HTC, Motorola and Sony are set to lose share.

It stands to reason that Apple and Samsung will survive in the market based on current sales of their respective devices. Meanwhile, Huawei is set to hit record sales of 60 million this year, though Nokia finding a stronghold in the market is something to take note of.

However, Sony will be hoping to dismiss the prediction and find success with its Xperia brand and 'One Sony' company restructure, while the news that RIM, HTC, and Motorola will struggle isn't such a surprise, following continued falling sales.