At ME's Top 50 Mobile Innovators party, the 22 Cans creator explains why mobile games are more impressive than GTA V's billion dollar revenue and reveals the insane popularity of an app that was designed as a test.
We held a champagne reception for the winners of this year's ME Top 50 Mobile Innovators project last night, which was held in partnership with business adviser Grant Thornton, law firm Dentons and recruitment company IMR Executive
Each year, we have an industry veteran speak at the event and video games legend and creator of mobile studio 22 Cans, Peter Molyneux, offered the inspirational speech for 2013:
"There is nothing more exciting than games and entertaining people. All we want in the games industry is five minutes of people's lives and then the ultimate goal is to take that five minutes and make a memory that lasts a lifetime.
"Apple and Google have done a wonderful job of giving the world a device that means that games can be in everybody's hands.
"The newly released Grand Theft Auto V is a game that's everywhere, you can hardly avoid it. It will achieve around $1 billion in revenue on consoles in just one month.
"Sounds impressive, doesn't it? No. That's not impressive.
"What is outstandingly impressive is the success of mobile companies like Supercell, who has released games including Hay Day and Clash of Clans. Those games, which were released 18 months ago, are achieving revenue between $3 million and $5 million each day. That is impressive.
"I started in the games industry working with the Amiga and Atari ST, then opening and selling a number of companies before creating a game called Fable, which was acquired by Microsoft. It seemed as though the journey was coming to an end for me. I thought Fable games were doing really well making $150 million.
"But then that bastard Steve Jobs stood up on stage and changed my life forever with a flick of a screen. I realised then that the most innovational thing that you can do is change the way people interact with entertainment.
"After extracting myself from Microsoft, I started up a company called 22 Cans. The mission of 22 Cans was to create gaming entertainment for the world, not just with the touchscreen on phones and pads, but the cloud, which offers amazing gaming opportunities.
"Our first app was called Curiosity, which we released to test our technology. We anticipated 50,000 downloads, but achieved five million."
"Curiosity was a big square box that could be downloaded to mobiles and the cool thing is that we connected everyone in the world together to tap on this cube simultaneously. On the first day, there were about 108 penises tapped into the cube, while a surge of Italians, and I don't understand this changed the penises into palm trees the next day.
"As the cube eroded and people got closer to the centre, we had wonderful moments including six marriage proposals, one obituary and the retelling of the entire 9/11 story. Beyond downloads, the cube became a live art exhibit in the Tokyo Museum.
"If we can engage and excite consumers with the technology that's out today, then we can do something as amazing as Steve Jobs did when he stood on that stage – change the world."
The cube was tapped on 30 billion times over the space of six months and the person that entered it will secure revenues and a role of forthcoming title Godus, which is being developed in partnership with Marmalade.