Most Zynga revenues come from mobile | Mobile Devices | Mobile Entertainment

Most Zynga revenues come from mobile

Most Zynga revenues come from mobile
Zen Terrelonge

by

Devices / iPhone / May 17th 2012 at 12:04PM

"Really excited" about the platform.

Social gaming giant Zynga started as a Facebook games developer, producing the popular CityVille and FarmVille games before rolling out to mobile as the smartphone era took off.

However, the Hollywood Reporter claims things have changed, as Zynga CFO Dave Wehner says the majority of the firm's revenue growth and gameplay is generated by mobile apps, particularly Android and iOS.

Wehner, said: "We're really excited about what we're seeing in mobile.There’s a ton of connected wallets out there, people who are available as potential players and payers."

"We’re one, if not the top game player, on smartphones. And yet we have a modest share. So we have a huge opportunity to grow the share in mobile."

The firm recently paid out $180 million for mobile developer OMGPOP to acquire its Draw Something game, which has passed 50 million downloads, though gameplay has slowed in recent weeks.

Additionally, it bought Wild Needle Games in the week as part of a talent grab.

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