Apple shifts 27.4m units.
Strategy Analytics has released smartphone shipment figures for the final quarter of 2012, and it was Apple's iPhone 5 that the captured the hearts of the public, bagging a 12.6 per cent market share, equivalent to 27.4m handsets.
The Cupertino firm continued its stronghold with the iPhone 4S in second place having sold 17.4m devices, while Samsung's Galaxy S III moved 15.4m units. It's a flip reverse from Q3 when the S III was the top dog, the 4S was still second, the the 5 was in third position.
Neil Shah, senior analyst at Strategy Analytics, said: "The iPhone 5 captured an impressive 13 per cent share of all smartphones shipped globally and it has become the world's best-selling smartphone model for the first time ever. A rich touchscreen design, extensive distribution across dozens of countries, and generous operator subsidies have been among the main causes of the iPhone 5's success."
Neil Mawston, executive director at Strategy Analytics, added: "Samsung's Galaxy S3 has long proven wildly popular with consumers and operators across North America, Europe and Asia. However, global demand for the Galaxy S3 appears to have peaked and Samsung will surely be keen to introduce its rumored Galaxy S4 upgrade in the coming weeks to fight back against Apple's popular iPhone range."
Check out the table below.