With just a swish and flick of his iPhone, the British actor envisioned a new simulation-based game that puts a comedy spin on the oft unglamorous life of a budding thespian.
Warwick Davis has spent a solid part of his acting career in the guise of Professor Flitwick, charms teacher at Hogwarts School of Witchcraft and Wizardry – otherwise known as the part-time residence of Mr Harry Potter.
Yes, Warwick has been a fixture in the magical franchise about the boy sorcerer for a good ten years, while he's also famed for his turn in eighties film, Willow, among other blockbusters.
Given his extensive CV and love of iOS, Warwick pondered how he could adapt his journey to the burgeoning mobile market, and suddenly had the idea for a simulation-based iPhone game with himself in the lead role...
How did PocketWarwick come about?
As an actor I'm always thinking of new ways to further what I do and how I can express my performance. Acting's something that's in me and I love it, and as an iPhone fan I thought it would be great to combine that passion in a fun way with my phone.
I quite literally wondered how I could become part of the phone, and the idea of PocketWarwick is that he lives in the handset.
The player must nurture him, feed him and so on in a simulation-like fashion. Food is put on the table by successfully getting him through acting auditions, with the results depending on his appearance, cleanliness etc.
Who did you work with to launch the app?
I found an app-funding company called Offficial who were really keen on the concept, while digital designer Matmi created the game. I loved what they did, their office is amazing and they're working on cutting edge things ahead of what anybody else is doing.
What was the most frustrating part of the production?
People moan about spending 69p for an app or £30 on a PlayStation game, which is wrong because there's a phenomenal amount of work and expense that goes into the development of a title.
When did you first think of the idea for the app?
Late last year, so it's been rattling around for about 12 months. I first spoke to the guys in February and development begun in March. We used storyboards and it was very much like making a film, with me on board as the director and actor.
Now that the app is live, what sort of role do you play?
It's interesting because I see an app as a film that's never finished. Of course, it's a finished version in the App Store, but it's not finite and I can go back to the guys with new ideas and tasks for Warwick to complete in the game, which makes for a dynamic evolution.
I've got access to a system that I can access live, updating the names of films that Warwick will go and audition for etc. It's hugely different to movies when you consider the final cut of a film isn't touched again unless a director chooses to make another version.
How have you promoted the game?
We actually ran a Twitter competition the other week and invited fans to submit spoof film titles to include in the app, and in return they get their names added to the ending credits.
What apps do you use personally?
I mostly use apps that are built for purposes. One such app is called Data Usage, which monitors the data used by my 3G, FaceTime etc, and it sends alerts when I get near the limit.
Speed Test is another app I like. Testing network speeds is a sad little hobby of mine, and the highest reading I ever got was 20Mbps for download and 18Mbps upload when I was at Skywalker Ranch – George Lucas' home.
Train Times is another good app, which lets me know whether I need to speed up or slow down when on the way to the station.
BBC iPlayer is another great app for both the iPhone and the Mac, it just does exactly what it's meant to.
Angry Birds isn't topping your top ten list then?
I do play it, but I find it too hard to be honest. I get stuck on a level and then it just annoys me, leaving me an angry man as a result.
Did you consider difficulty when making Pocket Warwick?
Totally, I wanted to make it a game you could pick up for a couple of minutes or for much longer. You can use it as a novelty game to dress Warwick up, which was something a four-year-old tester did, or you can try and go from Z-lister and become a successful actor on the top of his game.
Why did you make the game freemium?
We had a lot of discussions to decide what to do, but I feel it's nice to give people something. You can earn coins by completing jobs, spending wisely and so on, but if you want to go straight to advanced customisation then you can pay to speed the process up. I think it lets users play the game how they want to play it.
Do you plan to launch on any other platforms beyond iOS?
The team is actually working feverishly away on the Android version at the moment and the release looks to be pretty imminent.
I've learned quite a lot during the process, I spent hours recording dialogue for the game, while there's more than 80 images of my face that was taken so that Warwick can really express himself.
So he might be reduced to tears if an audition is unsuccessful?
Oh there's lots to discover in the game, you can find depressed Warwick and really see what happens when an actor is out of work.
Would you describe yourself as a tech-savvy person?
Oh yeah, I love anything gadget-related, that's what you'll always find on my Christmas list. I have more or less every Apple device ever made since 2004.
Does that mean you're Apple through and through?
Definitely. I was always PC user and I made the transition after doing a film in New Zealand. The apartment I was staying at had a Mac with iTunes and it entranced me, ever since then I've never looked back.
I find the devices more useful for the industry I work in, they're just more convenient for videos and media.
Speaking of your Apple penchant, how do you feel about the launch of the iPad mini?
I think it's good, but I like everything mini. Seriously though, I've got an iPad 2 and it can't really be held comfortably in one hand for a long time but I think the mini will change that, along with the larger screen on the iPhone 5.
I've actually started reading scripts on my iPad, which prevents me from carrying around huge wads of paper and I think the iPad mini will make that even easier.
Of course, I'd have to think of a really good reason to sell that to my wife...