Social network for adulterers provides data ahead of Valentine's Day.
Self-described 'extramarital affairs site' Ashley Madison actively encourages users to 'have an affair,' and the cross-platform service recently found 86 per cent of women access accounts via mobile – iPhone the top choice – while 64 per cent slyly do so when with their spouse.
Seemingly it's time for men to get their revenge, as most of the more than 3,000 'actively-cheating husbands' in the UK will spend around £50-£100 on their wives for Valentine's Day, but mistresses will receive £200-£300 worth of treats.
With February 14th crossed off in each couple's diary, 71.2 per cent of men say they'll be seeing their lover on February 13th – dubbed 'Mistress Day' – with 45.6 per cent doing so in a hotel, and 51.9 per cent 'working late' as an alibi.
21.8 per cent of wives should expect flowers/chocolate for Valentine's and 17.5 per cent should expect tech products, while the two most popular presents for mistresses include diamonds and lingerie at 25 per cent and 19.5 per cent, respectively.
Noel Biderman, president and founder of Ashleymadison.com, said: "It’s not uncommon for a married couple to be 95 per cent happy, but just lack the five per cent intimacy in the bedroom. And for that reason, I believe 'Mistress Day' on February 13th can serve as an outlet for these desires and keep the couple together, even make them more appreciative of each other. This is a pattern we see repeated time and time again from our members."
Users of the iPhone app log in around 2.5 times a day, while the Android version has been downloaded 221,000 times with the average user logging in 2.7 times a day.
Check out the gift table below.