Estimated €1m worth of technology snatched during the burglary.
While many were getting drunk and celebrating with loved ones on New Year's Eve, a gang of armed masked men were busy smashing their way into an Apple store in Paris, according to The Telegraph.
The armed robbers, who were wielding handguns, injured a caretaker as they infiltrated the premises at 9pm, proceeding to steal around €1,000,000 worth of iPhones, iPads, and iMacs.
The boxed products were bundled into a waiting lorry, and the group of four to five rustlers then made a clean getaway.
Christophe Crépin, a representative of the French police union Unsa, said: "They prepared their coup pretty well, since the essential bulk of police forces were mobilised to patrol the Champs-Elysées, the thieves clearly profited from the opportunity to make their move."
It's not the first time an iPhone-based manhunt has been underway, with an O2 UK employee stealing 252 iPhone 5 handsets in September. RIM also had an unfortunate start to the new year in 2012 as a lorry stocked with $2m worth of BlackBerry PlayBooks was nabbed.