Mobile app downloads dip as cost for loyal users increase.
The Fiksu cost per loyal user index increased by 13 per cent in June this year, from 17 cents to $1.50 - largely caused by the recent demand from apps wanting to take on Facebook's mobile app advertising platform.
However, Fiksu app store competitive index - which measures daily downloads of the top 200 free US iPhone apps - saw a decrease of five per cent to 5.6 million daily downloads.
Regardless of the month on month lull in downloads, it is still at a 22 per cent increase year on year - displaying an ever-growing competition happening within the confines of the App Store.
Micah Adler, CEO at Fiksu, said: "Now really is the best time to invest in Facebook campaigns while costs remain comparatively low - and before competition starts to heat up."