Facebook mobile app ad costs grow with demand | Mobile Devices | Mobile Entertainment

Facebook mobile app ad costs grow with demand

Facebook mobile app ad costs grow with demand
Phil Tottman


Devices / iPhone / August 2nd 2013 at 4:54PM

Mobile app downloads dip as cost for loyal users increase.

The Fiksu cost per loyal user index increased by 13 per cent in June this year, from 17 cents to $1.50 - largely caused by the recent demand from apps wanting to take on Facebook's mobile app advertising platform.

However, Fiksu app store competitive index - which measures daily downloads of the top 200 free US iPhone apps - saw a decrease of five per cent to 5.6 million daily downloads. 

Regardless of the month on month lull in downloads, it is still at a 22 per cent increase year on year - displaying an ever-growing competition happening within the confines of the App Store.

Micah Adler, CEO at Fiksu, said: "Now really is the best time to invest in Facebook campaigns while costs remain comparatively low - and before competition starts to heat up."


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