Emerging markets to drive the overall growth in the smartphone space.
Research firm IDC says the worldwide smartphone market will be driven by emerging markets embracing the technology, with China becoming the largest smartphone market this year to take over from America.
Additionally, fellow emerging markets India and Brazil are set to become part of the top five country markets for smartphones by 2016.
Meanwhile, the US, Japan and the UK will continue to increase in smartphone adoption but they won't be able to keep up with emerging markets.
This is likely down to firms including Huawei, ZTE and Micromax providing low end affordable devices, while there are also a series of cheap Android smartphones on the market, a space Nokia also intends to attack with Windows Phones.
Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends team, said: "Due to their sheer size, strong demand, and healthy replacement rates, emerging markets are quickly becoming the engines of the worldwide smartphone market.
"Users in emerging markets seek more than simple voice telephony, and smartphones offer the ideal platform for mobile entertainment, social networking, and business usage as seen in developed markets."
China's passion for the smartphone market was recently demonstrated during the launch of the iPhone when consumers went wild, egging the store and fighting each other when they were told sales wouldn't commence.