And Nathan Morris thinks it may be the End Of The Road for paid music sales too.
Remember Boyz II Men? The R&B group had a succession of huge hits in the mid-1990s, and have recently reformed for a new album. But band member Nathan Morris thinks their app is more important to their future than traditional album sales.
"I think we’re moving into an app-driven world," he tells the Huffington Post in an interview. "Five days a week most people aren’t able to get on their computer."
Morris actually designed the official Boyz II Men app, which was launched in July on iPhone and Android. It offers live streams of concerts and sound checks, gig tickets, news and a discography, as well as links to buy the band's back catalogue.
"Music publishing is going to be used as a promotional tool," he says. "Any new music is going to be used as marketing tools. Live performances and endorsement deals and merchandising are where the money is going to come from for new artists." Oh, and: "In the next 10 to 15 years, all music is going to be free."