Ooooooo, are you going to take that, Cook? FIGHT! FIGHT!
BlackBerry 10 is about to debut in Australia, and BlackBerry CEO Thorsten Heins – a man seemingly exhilarated from the Z10 release – has spoke to the Australian Financial Review to explain that Apple's time as a dominant force is over.
Of course, his comments are ridiculously premature, given that BlackBerry has been suffering from declining sales, signal failures and overall bad juju for more than a year, while BB10 was only revealed in January.
He said: "Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that."
Now get ready for him to deliver a kick to ribs.
He continued, saying: "History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old. The point is that you can never stand still."
Let's face it, this is a pot, kettle, and black scenario, but Heins clearly has high hopes for his firm's new OS, and adds a further blow by claiming BB beats the iPhone with its multi-tasking ability. There's some truth to what he says, with the iPhone 5 failing to set the smartphone world alight in terms of creativity, though it's still managed to achieve impressive sales.