Apple beats Coca-Cola to become 'most valuable global brand' | Mobile Devices | Mobile Entertainment

Apple beats Coca-Cola to become 'most valuable global brand'

Apple beats Coca-Cola to become 'most valuable global brand'
Zen Terrelonge


Devices / iPhone / September 30th 2013 at 10:11AM

Ends the fizzy refreshment firm's 13-year reign.

Apple has done what many have failed to do by pummelling Coca-Cola and snatching the beverage maker's title of the most valuable global brand, according to Interbrand's Best Global Brands report.

The brand consultancy launched the first report in 2000 and Coca-Cola has dominated ever since, but now finds itself in third behind Google who is in second, up from fourth in 2012, and Apple who has climbed from second.

Apple may have started its journey by pumping out Macs, but its push into the mobile market is what has made it such a success over the past few years. Its recent launch of the iPhone 5S and iPhone 5C achieved nine million sales in three days, which is a new record.

The total value of 2013's 100 Best Global Brands is $1.5 trillion, which is up a record 8.4 per cent on 2012. Of the figure, Apple contributed $98.3 billion, Google $93.3 billion and Coca-Cola $79.2 billion.

Back in 2000, Apple was valued at $6.6 billion and today's amount is now 15 times as much.

Jez Frampton, global CEO, Interbrand, said: "Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1.

"Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again."

Check out the top 100 below.