App of the Day: Just Eat | Mobile Devices | Mobile Entertainment

App of the Day: Just Eat

App of the Day: Just Eat
Daniel Gumble

by

Devices / iPhone / February 12th 2013 at 5:20PM

iOS app designed to make ordering takeaway from your mobile even easier.

Takeaway ordering service Just Eat has released a new app aimed at offering users a quick and simple way of calling up menus and user reviews.

Available on iOS devices, the Just Eat app offer users a quick and simple way of calling up menus and user reviews, meaning that customers now have on-the-go access to thousands of leading takeaway establishments across the UK at their fingertips.

The launch of the new app comes as part of an on-going push on innovation for the company over the past 12 months.

“We experienced a massive increase in mobile orders last year and see mobile as an exciting area for growth in 2013 and beyond. We are investing to drive more and more innovations in this area, such as our new mobile app, which gives hungry customers easy, anywhere, anytime access to thousands of top takeaways around the UK. By making this investment to provide the best mobile experience possible to the end customer, we’re enabling our takeaway restaurant partners to compete on a level playing field with the big national players, and capitalise on the explosive growth in mobile,” said David Buttress, CCO and acting president of Just Eat. 

A recent Just Eat study shows that the growing number of smartphone users in the UK has had a significant effect on the number takeaway order made from mobile devices.

The company’s study shows that 27 per cent of all Just Eat orders in Q4 2012 were made via mobiles, with the firm predicting that mobile will become the most popular ordering method in the UK by 2015.

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