App Of The Day: Budweiser Man of the Match | Mobile Devices | Mobile Entertainment

App Of The Day: Budweiser Man of the Match

App Of The Day: Budweiser Man of the Match
Zen Terrelonge

by

Devices / iPhone / April 13th 2012 at 12:26PM

Teams up with Aurasma to provide FA Cup glory to the everyman.

FA Cup sponsor Budweiser has partnered with AR specialist Aurasma for the Budweiser Man of the Match app, which turns beer coasters into the official tournament trophy on mobile device screens.

Users can make the transformation from Apple and Android smartphones and tablets, while they can also browse real-time match stats and vote for their Man of the Match.

Iain Newell, Budweiser European marketing director, said: "Part of Budweiser's mission as FA Cup sponsor is to bring the famous trophy closer to the fans.

"The collaboration with Aurasma literally puts the trophy in the hands of football fans across the world and builds added anticipation for the final stages of the competition."

The app is free and only available to those over 18.

Check out the photos below.