Android overtakes iPhone in five biggest Euro markets says comScore | Mobile Devices | Mobile Entertainment

Android overtakes iPhone in five biggest Euro markets says comScore

Android overtakes iPhone in five biggest Euro markets says comScore
Stuart Dredge

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Devices / iPhone / September 13th 2011 at 12:56PM

Still behind Symbian, but not for long.

Android is now the second most popular smartphone OS by usage in the five biggest EU markets, according to research just released by comScore.

It pegs Android with a 22.3% market share across the UK, France, Germany, Italy and Spain in July, up from 6% a year before. That's behind only Symbian, although the latter's share dived from 53.9% in July 2010 to 37.8% in July 2011.

Apple comes in third, having boosted its market share from 19% to 20.3% in the same period - these figures only include smartphones, so iOS and Android tablets are not included, nor is the iPod touch.

RIM's BlackBerry OS increased its share from 8% to 9.4% between July 2010 and July 2011 in the EU5 markets according to comScore, while Microsoft's share fell from 11.5% to 6.7%. It seems a lot of people upgrading from an older Windows Mobile smartphone are not opting for the new Windows Phone 7 OS.

"Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape," says comScore's European VP for mobile Jeremy Copp.

In July 2011, there were 88.4 million people using smartphones in the EU5 markets, according to comScore's stats - up 44% year-on-year.

The company has also divided up those in-use Android smartphones, with HTC taking a 34.6% share and Samsung 31.7%, with Sony Ericsson (15.1%), LG (5.8%) and Motorola (3.6%) in their wake.