Please, sir, I want some more.
Results also show that over a third of Brits have fallen into debt in their desperation to keep on top of the latest Apple gizmos, paying via credit cards and loans at 29 per cent and six per cent, respectively.
81 per cent think Apple's continuous updates are too pricey and 42 per cent feel pressured to keep up with the new tech.
Within three years Apple will have released three iPads, which is ridiculously quick when compared to Sony and its three PlayStations, released over twelve years between 1994 and 2006. Though, of course, the hunger for technological advances has grown somewhat since the nineties.
Meanwhile, the first iPhone was released in 2007 and the fifth model – the iPhone 4S – was released in October 2011.
Mark Pearson, founder of MyVoucherCodes.co.uk, says: "I’m an Apple customer, and I agree – it costs an absolute fortune to keep up to date with their constant revisions. If it’s not a new iPhone it’s a new iPad, and consumers evidently feel under a great deal of pressure to keep up.
"My advice is, don’t worry about trying to keep up if you can’t afford to. This definitely isn’t the economy in which we should all be trying to keep up with the Joneses. As we’ve highlighted, in comparison to other successful technology manufacturers that release similarly-priced products, Apple really does churn its gadgets out."