Out with the old, in with the new.
Samsung is set to launch the Galaxy S4 tonight, we think, and 25 per cent of UK iPhone users are considering ditching their Apple smartphone in exchange for the mysterious mobile from the South Korean rival, according to shopping offers service VoucherCodes.co.uk.
The rumoured 13MP camera and eye-scrolling features are among reasons for the new interest, though 59 per cent of existing iPhone users claim they'll stand by their iOS device, while 30 per cent of BlackBerry users will stick with BB.
It seems Samsung should bear 45-54 year-olds in mind when marketing future devices, with 69 per cent of the demographic planning on switching to the brand for their next upgrade. 50 per cent of men, meanwhile, also fancy a spot of Samsung action.
Additionally, VoucherCodes says it experienced a 24 per cent spike in traffic coming to the site from Samsung devices.