Two-thirds of mobile shoppers use iPads | Mobile Devices | Mobile Entertainment

Two-thirds of mobile shoppers use iPads

Two-thirds of mobile shoppers use iPads
Zen Terrelonge

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Devices / iPad / April 13th 2012 at 6:00PM

New data shows Apple tablet owners driving the m-commerce habit.

Brand identity firm RichRelevance examined shopping trends in Q1 2012 to discover iPad users account for 68 per cent of all mobile shoppers.

Mobile shopping now accounts for 4.6 per cent of all retail revs, rising from 1.9 per cent in Q1 2011, which is driven by Apple tablet owners with four per cent.

Page views reached an average of six per session, with the iPad averaging at 5.7, iPhone at 3.6 and other mobile devices at 4.1.

Interestingly, iPad users also spent the most with an average of $158, while other mobile device users parted with $105. The iPad average spend is even higher than desktop shopping, which is around $153 per session.

The result supports reports that the iPad is tailored towards wealthier consumers, ahead of others that tend to use affordable options such as the Kindle Fire.

David Selinger, CEO, RichRelevance, said: "Twenty years later, Apple's ground-breaking 'Think Different' ad campaign can be recast as 'Shop Different' for the iPad.

"To succeed in this quickly evolving landscape, retailers need to understand how shopping behaviour changes as consumers hop between devices and be prepared to tailor the shopping experience in every channel, ensuring continuity and seamlessness regardless of choice of access."