Latin Americans love new products more than any other nationality | Mobile Devices | Mobile Entertainment

Latin Americans love new products more than any other nationality

Brazil Jesus Christ
Zen Terrelonge


Devices / iPad / February 6th 2013 at 11:54AM

Must be big fans of Apple devices.

New data from Nielsen shows that Latin Americans are hungrier for new product releases more than any other nationality. Indeed, 80 per cent of regional respondents like it when OEMs release new products, compared to the 63 per cent global average.

We've previously reported that 78 per cent of Brits believe Apple updates its products too often. They've got a point, given that the brand recently revealed a 128GB iPad 4 just a few months after the original iPad 4, which came seven months after the iPad 3 to anger existing owners.

Meanwhile, 56 per cent of Latin Americans are also willing to pay premium prices for items, compared to just 28 per cent of Europeans and 31 per cent of North Americans. Europeans and North Americans are reluctant to buy brand new products, with just 23 per cent and 29 per cent willing to do so, respectively.

Brand status proves to be a considering factor too, with 26 per cent of Asia-Pacific respondents saying they prefer to purchase large global brands over lesser-known local companies, which is more than the 23 per cent global average. 47 per cent of North Americans, however, show the most devotion to local brands over global ones, compared with 40 per cent globally.

Therese Glennon, MD of innovation, brand & social practices, Nielsen Asia-Pacific, Middle East, Africa, said: "In Asia, the preference for global brands versus local brands is two-fold. Although local brands are increasingly becoming premium, perception around quality remains an issue.

"Additionally, much of the positive sentiment in Asia toward global brands is rooted in Asian consumers’ perception around the status that ownership of global products provides. Over time, this is expected to change as local brands match global brands in premium positioning and high quality offerings."

The data was taken from more that 29,000 online respondents from 58 countries.

Check out the graph below.