Fourth-gen model arrives just seven months after its predecessor.
Apple seems determined to achieve world domination this year, releasing the iPhone 5 last month and following it down with the iPad mini on Tuesday night.
That wasn't all the firm released though and surprisingly announced a 'fourth generation iPad', which comes just seven months after the (new) iPad 3 release.
The differences between the two are internal, with the iPad 4 sporting an A6X processor as opposed to the A5X found in the iPad 3 – a device consumers complained had overheating issues.
Toluna QuickSurveys quizzed 2,000 iPad to determine their thoughts on the new devices and found that 50 per cent of iPad 3 owners are unhappy with the iPad 4's arrival, which has consequently made their devices outdated in under a year.
Meanwhile, 45 per cent of iPad 2 owners and 40 per cent of original iPad owners are unimpressed with the news.
It seems Apple can't get away from complaints about its Apple Maps app, with 25 per cent of respondents believing the removal of Google Maps from iOS was a schoolboy error.
Opinions are slightly brighter about the 7.9-inch mini though, as 15 per cent are certain they'll buy one, with a third saying they'll probably buy one.
The Q4 launch also looks to work in favour for the mini, as one-fifth plan to buy a device as a Christmas gift.