Up from $400 before Christmas.
The new iPad was only released in earlier on today – or last night depending which time zone you're in – but Apple's shares reached a record high of $600 last night ahead of the release, according to sister publication PCR.
The company experienced a two per cent growth during yesterday's trading, before levelling at $585.
It's a large rise from Christmas time when stocks were at $400, even though the original iPad and iPad 2 sold around 15 million units during Q4.
The report cites analysts as quoted by the FT that expect Apple shares to rise to over $700.