Android tablets own 50 per cent of the market compared to iPad's 40 per cent.
Shipments of Apple's iPad are expected to drop to ten to twelve million units in the third quarter compared to the 14.6 million announced in the second quarter, supply sources have told Digitimes.
From the first quarter to the second, shipments of iPad and iPad minis dropped around five million.
Apple is known for its rapid update of devices, so this decline could be down to consumers holding out until the next update, or possibly even moving on to competitors who spend more time on current devices rather than its future gadgets.
With the electronics company being so on top of its game by keeping products ahead of the market, it could be shooting itself in the foot.
Android OEMs have also cut the price of their devices, which also affected the iPad shipments in the second quarter, with the Google OS-powered tablets owning around 50 per cent of the market leaving Apple lagging behind with 40 per cent.
The new iPad products are not expected until later this year, meaning that unless it considers a significant price cut on current products, then this decline could become a pattern in its results.