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Android tablets to overtake iPad's market share (but not until 2016)

Android tablets to overtake iPad's market share (but not until 2016)
Stuart Dredge

by

Devices / iPad / July 27th 2011 at 2:52PM

Informa Telecoms & Media thinks it will take time for cheaper Android slates to eat into Apple's dominance.

Apple's iPad will remain top dog in the tablet market until 2015 before losing its crown to Android in 2016, according to a new report published by Informa Telecoms & Media.

The company predicts that in 2015, 87 million Android tablets will be sold versus 90 million iPads, but that the following year, Android will overtake Apple's slate.

"We have seen a huge explosion in the tablet market in recent years, driven primarily by the iPad, and we estimate that the market will go from strength to strength, growing from under 20 million tablets sold in 2010, to over 230 million in 2015," says principal analyst David McQueen.

"We expect Apple to retain its leading market share until 2015 but only just. From 2013, as cheaper and more advanced Android tablets enter the market, we forecast that sales will pick up considerably, eventually surpassing iPad sales in 2016."

Informa thinks iPad currently has 75% of the tablet market, but that this will fall to 39% in 2015, just ahead of Android's 38%. And the other 33%? Informa thinks Windows 8, BlackBerry QNX, webOS and even MeeGo will have a role to play. In particular, McQueen predicts that Nokia will opt for Windows 8 as the basis for its first tablet.