Look at the Nautiz X1 the wrong way and you'll get a broken nose.
Sweden-based Handheld Group specialises in making durable laptops, but branched into mobiles recently and is introducing the 'ultra-rugged' Nautiz X1.
It doesn't come with Jason Statham-inspired stubble, but it is waterproof, dust-proof, shock-resistant, and weighs in at 180 grams.
The X1 has a four-inch sunlight-readable and damage-resistant touchscreen, while it can withstand 'military standards' such as humidity, vibration, drops, and extreme temperatures.
Having such a hard sidekick will come at a price though, specifically a RRP of €699/$899.
Jerker Hellström, CEO, Handheld Group, said: "The Nautiz X1 is the toughest smartphone ever built, suitable for both field professionals and outdoor enthusiasts.
"Having manufactured truly rugged mobile computers for many years, ruggedness is in Handheld's DNA. This is no ordinary smartphone. With the Nautiz X1, we are providing a smartphone that delivers the reliability and sturdiness of an ultra-rugged computer."
Other features include:
* 1GHz dual-core processor
* 2GB storage
* 5MP camera
* Android Ice Cream Sandwich or Windows 6.5 OS
However, claims of being the 'world's toughest smartphone' may be questioned by Sonim and its XP3300 Force, which survived a 25 metre drop.
The Nautiz X1 will debut in January 2013.