CEO Dr Paul Jacobs also announces launch of new Snapdragon chips and discusses ‘Born Mobile’ strategy.
Qualcomm has made history by becoming the first ever mobile company to open the CES trade event, which is now underway in Las Vegas.
The show was opened by Qualcomm CEO Dr Paul Jacobs, who took the opportunity to showcase the brand’s new ‘Born Mobile’ strategy and unveil its new Snapdragon 800 processors as part of his pre-show keynote speech.
Only Microsoft’s Steve Ballmer and Bill Gates had ever opened the show before, with the former making a surprise appearance with Jacobs on-stage to speak about the partnership between Qualcomm’s Snapdragon chipset and the new Windows Phone platform. Jacobs subsequently went on to declare that Microsoft has now undertaken the ‘Born Mobile’ ethos.
Meanwhile, the evening’s headlines were stolen by Jacobs’s announcement that the latest Snapdragon 800 series will be available in smartphones and tablets during the second half of 2013. “Snapdragon 800 is the most advanced wireless processor ever built,” he claimed. “It’s the first super-premium processor for smartphones and tablets and delivers up to 75 per cent better performance than previous processors.” He also went on to say that the new processors will support LTE-Advanced, “fast enough to stream high-definition video… And as well as gaming it also supports ultra HD technology – that’s four times better than today’s 1080 HDTV offering.”
The milestone keynote also saw Jacobs emphasise the company’s growing reputation as a more customer-orientated brand, bringing a number of high-profile guests, such as movie director Guillermo del Toro, Star Trek actresses and Sesame Street’s Big Bird onstage to help deliver the message. Even Archbishop Desmond Tutu made a surprise video appearance, declaring mobile as “a saviour for healthcare.”