Starbucks to expand m-commerce offerings | Mobile Devices | Mobile Entertainment

Starbucks to expand m-commerce offerings

Starbucks to expand m-commerce offerings
Daniel Gumble

by

Devices / Blackberry / January 29th 2013 at 3:15PM

Mobile tipping and personalisation tools could be launched this year.

Coffee corporation Starbucks has hinted that it is planning to increase its m-commerce services this year, with the potential for mobile tipping and a host of personalisation tools to be introduced throughout 2013.

Last week saw Starbucks announce its fiscal first quarter results, with CEO Howard Schultz suggesting to analysts that the firm is planning to drive forward its mobile and social media offerings in order to entice customers to its recently acquired Teavana stores.

Schultz said that over seven million customers use the Starbucks Card app, which connects iPhone, Android and BlackBerry handsets to prepaid Starbucks Card accounts, facilitating barcode-based transactions.

He also noted that the app now accounts for 2.1 million mobile purchases per week.

Meanwhile, Starbucks has stated its intent to capitalise on partner Square's mobile payment technologies, which rolled out across 7,000 stores in the US at the end of 2012. “We are in the nascent stage of being able to leverage and integrate social, digital, mobile, our investment with Square and the loyalty program into a very significant and robust opportunity going forward,” Schultz said.

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