Ex-RIM CEO wanted to reinvent BlackBerry | Mobile Devices | Mobile Entertainment

Ex-RIM CEO wanted to reinvent BlackBerry

Ex-RIM CEO wanted to reinvent BlackBerry
Zen Terrelonge


Devices / Blackberry / April 13th 2012 at 3:30PM

Would have let operators provide services to non-BlackBerry devices via the RIM network.

RIM has had a deluge of problems in the past year from signal failure to falling sales.There was even a murder at a BlackBerry event – although that was hardly RIM's fault.

Now, Reuters cites two sources close to former RIM chief Jim Balsillie that claim he planned a big change of strategy to reinvent BlackBerry before being axed.

The plan would have let the carriers use the RIM network to offer cheap data plans and IM services to non-Blackberry users.

RIM's four day power outage last year might have deterred potential operators from getting involved.

And it didn't sit well with RIM's head honchos, who insisted that new BlackBerry devices would secure the company's future, which is ultimately what led to Balsillie's unceremonious exit.