Rebrand announced ahead of BB10 launch.
With the launch of BlackBerry 10 edging ever closer, the company has rebranded its BlackBerry App World to, simply, BlackBerry World.
The BlackBerry App World web store will become the BlackBerry World web store prior to the BB10 launch event on January 30, 2013, while the BlackBerry World name change will be rolled out to all storefronts as of mid-January 2013.
BlackBerry PlayBook tablet customers will see the updated store name in a future build, while video and music content will still be only available via the separate Music Store and Video Store applications on the BlackBerry PlayBook tablet.
Customers on BlackBerry OS smartphones (OS 5, 6, 7 and 7.1) will also see the updated name and continue to benefit from new titles as they are developed for the BlackBerry OS platform. However the video and music content will not be available.
Developers from across the globe have been creating new apps and games for BlackBerry 10, while other teams at RIM have been meeting with content partners, music labels, networks, and studios to provide a comprehensive catalogue of music and video in one storefront with one login on the user’s BlackBerry 10 smartphone.
This is not the first rebranding story to make the headlines this year. In August it was revealed that Microsoft was in the process of rebranding the Windows Phone Marketplace, while Android Market was rebranded as Google Play in March.