New report indicates that mobile traffic could grow 20 per cent if BlackBerry users switched to Apple or Android.
A new report from Actix into the effects of people, places and devices on mobile networks across the globe has found that BlackBerry users get consume 50 per cent more data than Android users and 30 per cent less than those on Android.
Aimed at emphasising the importance of accurate customer handset and location data for targeting network investments and improving customer experience, the report showed that the average smartphone user’s device is around 18 months old, with newer phones generating more data.
Apple subscribers were found to harbour the most ravenous appetite for data, getting through more data – and more data per session – than Android, while BlackBerry devices consumed less data than both of its rivals.
Neil Coleman, director of marketing at Actix. said: “If existing Blackberry customers switched to Apple or Android, mobile traffic would increase by 20 per cent. As early adopters move to the latest devices they put extra strain on the network and with more people switching from BlackBerry this will only continue."
Elsewhere, the report revealed that just one in five of locations are responsible for 80 per cent of network traffic, and a mere five per cent are responsible for over 50 per cent of traffic, with such high traffic areas typically less than 30-100m2 in size. Furthermore, 15 per cent of locations are responsible for 85 per cent of all customer experience problems.
Across an entire network, outdoor usage remains high, yet indoor usage of both voice and data is on the rise and, in many congested areas, dominates.
"Data rates drop off by as much as 50 per cent when users go indoors," said Coleman. "The area also affects the demand placed on the network, for example social media usage is highest in tourist areas, where data connections are busiest between 20:00 and 21:00. Many locations are busy a lot of the time, but areas with the highest levels of demand peak only for two short periods each day, such as transport hubs and central business districts. There's no blanket solution to this for operators."