Bango powers integrated billing to offer RIM's customers more versatile buying options.
With the potential life raft now in sight, RIM says more than 50 operators have now integrated Bango's phone billing solution for BlackBerry App World, which will enable app buyers to pay for their downloaded content at the end of the month when their bill arrives.
The service is embedded with the BlackBerry Payment Service so that in-app purchases to get added to the bill too, which is particularly useful for people that don't own bank cards, such as those in emerging markets.
RIM reckons that consumers have a larger tendency to pay for apps when a carrier billing solution is on offer, with an average of 75 per cent of gross sales made through the operator, while operator revenues from apps have surged by 100 to 300 per cent following integration.
Ronjon Nag, VP for BlackBerry App World at RIM, said: "We remain committed to developing innovative ways to support our carrier partners, while providing a platform that benefits the whole mobile ecosystem.”
Ray Anderson, CEO, Bango, added: "Our relationship with RIM goes from strength to strength and we’re delighted to see the integrated carrier billing experience Bango enables on BlackBerry smartphones in the hands of more and more customers.
"We’ve seen smartphone users rely increasingly on the ability to charge the costs of digital goods to their carrier bill, and with RIM, we’re providing them with a frictionless payment experience.”
App World boasts 100,000 BlackBerry smartphone apps for 170 markets and territories worldwide.