Yahoo introduces Summly to Android as part of ongoing mobile fetish | Mobile Devices | Mobile Entertainment

Yahoo introduces Summly to Android as part of ongoing mobile fetish

Yahoo Android app Summly
Zen Terrelonge

by

Devices / Android / May 1st 2013 at 12:15PM

Embeds news summary service into apps as part of overhaul.

Yahoo has been terribly keen on attacking the mobile market recently. It launched a mobile gaming venture with GREE in February, acquired $30 million mobile news service Summly in March, and launched new ad formats yesterday.

Having embedded Summly into the Yahoo iOS app last week, the company has now announced a redesigned Android app, which comes complete with Summly love. The update means users can read news stories in a bite-sized form while on the move, rather than finding themselves dazed from an overload of words.

Another iOS feature to hit Android is personalisation, with app users able to select their personal interests, which are then saved across devices if the user is logged in to a Yahoo account.

Fernando Delgado, senior director of mobile and emerging product at Yahoo, said: "At Yahoo!, we want to be sure that all our products are available to you regardless of platform. The new Yahoo! app for Android delivers the best of the web with a virtually endless stream of personalised stories.

"It’s designed for those moments when you need short news summaries to help find what you’re looking for, or when you have more time to enjoy them."

The company is also banking on social sharing to drive interest, with the app allowing users to share content via email, Facebook, Twitter, and other third-party Android sharing apps.