Yahoo acquires gaming company PlayerScale | Mobile Devices | Mobile Entertainment

Yahoo acquires gaming company PlayerScale

Yahoo acquires gaming company PlayerScale
Zen Terrelonge

by

Devices / Android / May 24th 2013 at 3:50PM

Will provide search engine with access to more than 150m social and mobile gamers.

Yahoo has followed up its $1.1bn Tumblr acquisition by purchasing 2011-launched PlayerScale. The company provides a cross-platform software tool that allows publishers to push games across mobile, casual and social platforms seamlessly.

PlayerScale's supported  channels include Android, iOS, HTML5, Flash and Unity, and the company has helped more than 2,600 developers globally produced 4,000 titles to 150 million gamers.

Jesper Jensen, CEO of PlayerScale, said: "We are happy to announce the next big step toward our goal of building the best possible gaming infrastructure platform: we have been acquired by Yahoo!.

"Our goal has always been to help developers build the best possible games, without having to worry about building and scaling the infrastructure required to operate today’s biggest successes. In working with the folks at Yahoo!, it has become clear that we share this passion.

"We have spent the past four years growing a three-person startup into a product that powers games played by over 150m people worldwide and we are adding over 400,000 new users every day. In the last four months alone, we have increased our daily user growth rate by almost sixty per cent. With Yahoo!’s backing, we can crank out awesome products and improvements to our platform faster than ever before. We will continue to support our existing product and deliver new services to help you grow and manage your success in cross-platform gaming -- whether it’s casual, social or mobile."