Secures new players in the cooking, education, and utility sectors.
Mobile advertising network and publishing marketplace Tapjoy traditionally specialises in games, but now looks to support all developers by introducing non-gaming apps to the platform. Newbies include: Top Chef University, FreedomPop, and Pinger.
Back in July, Tapjoy secured a deal with movie app Popcornflix, and now plans to aggressively expand support to entertainment, sports, publishing, informational and utility apps for Android and iOS.
Rob Barnett, head of publisher development at Tapjoy, said: "We strongly believe the premium-content distribution model that has worked for gaming companies can work just as well for apps in retail, movies, music and more.
"Developers outside of games are starting to see the opportunities that a value exchange-based advertising platform model can deliver for monetising their apps and distributing their premium content. We’ve been enormously successful integrating the Tapjoy Mobile Value Exchange model into gaming apps thus far, and think our success to this point positions us well."