Android and iOS app makers able to integrate voice capabilities in just 15 minutes.
VoIP is a hot space that's currently dominated by Skype, while Apple embraced the market with Facetime with RIM recently announcing BBM Voice.
World's number two mobile VoIP firm (behind Skype), Rebtel, has announced the beta launch of its Rebtel Voice Platform SDK, which will allow Android and iOS developers to integrate voice calling functionalities into "any app in 15 minutes."
The firm assures that gaming apps like poker or social networking features can benefit from the feature, with the in-app calling offering players the chance to call friends for strategy tips or app guidance without leaving the app to ring them. Dating apps are also noted as a worthy genre to use the tools on, speeding up the matchmaking process with real-time voice communication.
Andreas Bernstrom, CEO of Rebtel, said: "Voice is a feature that can significantly augment the user experience in a variety of verticals and in the long term we see the Rebtel Voice Platform as a game-changing tool for developers.
"With the launch of this free service, thousands of content publishers and smartphone developers will have the opportunity to enrich their applications with a voice layer thereby increasing usage and appeal, or they can even distribute their own branded mobile VoIP app without any large back-end commitment."
Calls can be made via wi-fi or 3G and Rebtel assures crystal clear quality thanks to embedded HD voice tech.
Interested parties can find more info on the Rebtel website – www.rebtel.com/sdk