Presumably launched to snatch users from rivals.
Microsoft's partnership with Nokia has seen the birth of a new line in Windows Phones, which both companies hope will succeed in the crowded smartphone market.
In a bid to attract new customers, Microsoft has developed a mobile browser-based emulator for the WinPho OS, which is available for use on Apple and Android devices.
The aim behind the new platform – with its tiles, big typeface and horizontal scrolling – is to showcase the OS to smartphone users demonstrating its capabilities.
It's likely the secondary aim is to reel in customers from rival operating systems to strengthen its ranks in the battle for domination.
Microsoft will have the most difficulty persuading Apple lovers to climb aboard of course as we recently reported that iPhone owners are the most loyal.
Perhaps it should launch the platform on BlackBerry, which has 52 per cent of users that plan on changing devices.
For more info, click here where you can test the emulator's functions.