The app pushes tailored information to users every time they enter a Hammerson shopping centre.
Hammerson – who is one of the largest owners and developers of shopping centres in the UK – has launched its loyalty scheme app, Kudos.
Kudos delivers location-based, tailored brand information and offers to the user, who can select and change their specific preferences and interests.
It takes the individuals information to generate and display various tiles containing the latest real-time offers, news, events, dining suggestions, cinema listings and parking offers based on frequency of visits and time spent in the centre.
Enabling the user to alter preferences and interests to see offers for specific stores and products, means that the app’s decision engine can develop an understanding of the consumer and automatically create content and offers of interest for the individual.
Brands are entering into the mobile ad world by the droves, with Instagram confiming that brands will push ads to its 150 million users.
Kudos also streams social feeds from YouTube, Twitter, Instagram and RSS feeds from all relevant retailers at each of the centres to keep shoppers informed.
Geowave technology means that a user can be identified as soon as they enter the shopping centre, receiving relevant news and information as soon as they walk through the door, and making companies mobile campaigns even more effective.
It will also allow brands to build better relationships with their loyal customers and gain new ones.
Karl Boyce, digital marketing controller at Hammerson, said: “This app is part of our wider multi-channel strategy and provides us with a new digital platform to drive retail sales at our centres and we have already had a positive response from many of the retailers who are keen to make the most out of the new app.”
Kudos is available now for free for Android and iOS.