Gameloft and Hasbro bring integrated play feature to Littlest Pet Shop | Mobile Devices | Mobile Entertainment

Gameloft and Hasbro bring integrated play feature to Littlest Pet Shop

Gameloft and Hasbro bring integrated play feature to Littlest Pet Shop
Daniel Gumble

by

Devices / Android / February 13th 2013 at 4:54PM

New feature now available for iOS and Android app.

Games publisher Gameloft has joined forces with Hasbro to unveil a new integrated play feature for its Littlest Pet Shop game app.

Available on Android and iOS devices, the app’s new feature allows players to collect virtual versions of the toy pets that they have purchased directly via their smartphones or tablets, as well as offering extra virtual bonuses.

The collaboration between Gameloft and Hasbro is designed to offer users new ways of interacting with their toys and the digital game. A special pet token will now come with each new Littlest Pet Shop pet purchased, which can be scanned within the game via the mobile device’s camera. Players will then receive gifts to use in the game for every token they scan.

“We’re proud to have implemented a gaming experience in our digital Littlest Pet Shop app that goes beyond rendering the toys in the game. Not only does our game offer players a fully immersive experience in the Littlest Pet Shop world, but it also gives their toy pets an added value that will complement the game on smartphones and tablets,” states Karine Kaiser, vice president Marketing & Licensing at Gameloft. “Our partnership with Hasbro is a win-win situation. Each side brought their expertise—physical toys on one hand and the digital gaming world on the other—to create a rich and original product.”

“Through the companion app girls can immerse themselves into the digital Little Pet Shop world and continue to build their pet collections virtually” explains Samantha Lomow, Hasbro, senior vice president Global Marketing. “We are expanding our digital activations with a whole new level of integrated play and creating a way for new and existing fans to explore Littlest Pet Shop.”

For more information on the Companion App and the availability of toys with a special token, please visit: http://www.gameloft.com/lps

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