Flexion offers Google Play developers free in-app purchase support | Mobile Devices | Mobile Entertainment

Flexion offers Google Play developers free in-app purchase support

Google Play
Zen Terrelonge

by

Devices / Android / November 21st 2012 at 12:22PM

Integrates feature into its wrapper as freemium gaming surges.

Freemium apps are set to account for 91 per cent of all app downloads in five years time, so it seems appropriate that Flexion has added in-app billing support to its developer monetisation tools.

Android developers producing apps for Google Play will receive free support for their apps, with the option to run in-app purchases integrated into the Flexion wrapper.

That means the devs won't be required to add Google’s SDK to their own code, while Flexion won't charge a fee for any purchase made through Google's billing, thus reducing development costs.

Flexion is currently powering the 'Try&Buy' solution for Nokia and developers have reported revenue increases of several hundred per cent compared to the premium download model.

So far, the firm has wrapped more than 2,000 Java and Android apps and claims to be bringing in around 20m new consumers a month.

Jens Lauritzson, CEO of Flexion, said: "For many Android developers, Google Play is the only market channel for their apps and until now, they’ve struggled to make money due to weak monetisation and high costs associated with supporting the platform.

"We hope to help all developers by offering free enabling of Google Play in-app billing with our wrapper and at the same time offer a range of other monetisation methods which can help them increase their revenues."

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