Evian uses viral 'Baby and Me' ad as a mobile marketing tool | Mobile Devices | Mobile Entertainment

Evian uses viral 'Baby and Me' ad as a mobile marketing tool

Evian uses viral 'Baby and Me' ad as a mobile marketing tool
Zen Terrelonge

by

Devices / Android / May 31st 2013 at 1:01PM

Develops app version that encourages consumers to 'live young'.

Spring water brand Evian introduced viral ad 'Baby and Me' in April, which has amassed more than 50 million YouTube views, and 100 million views overall.

Evian claims the video campaign continues to focus on its 'longstanding commitment to the Live Young lifestyle message: youth is not a matter of age, it's an attitude.'

The company has now developed a mobile version of the ad with BETC Digital and B-Reel, which comes in the form of the Baby & Me app for iOS, Android, and Facebook. The user is required to choose an existing image or take one in-app, select a skin tone and eye shape, with the photo then 'baby-fied'.

The app features social media integration and users are encouraged to share their snaps via Facebook, Instagram and Twitter, connecting via the #EVIANBABYANDME hashtag.

Fancy reliving your youth?

Baby and Me for Facebook:     https://apps.facebook.com/evianbabyandme/

Baby and Me for iOS:               https://itunes.apple.com/gb/app/evian-baby-me-app-reloaded/id654686661?mt=8

Baby and Me for Android:         https://play.google.com/store/apps/details?id=com.evianbabyandmereloaded.android

Check out the original ad below.