New agreement reached for mobile games distribution in Africa.
Mobile games developer and publisher Nazara Technologies has entered into an exclusive distribution deal with Electronic Arts, which will see the company distribute EA’s mobile games to more than 770 million mobile consumers across Africa.
The deal entitles Nazara to exclusive distribution rights of EA mobile games to all telecom operators throughout Africa.
With a portfolio of hugely successful games, titles such as Need for Speed and FIFA 13 will be made available to mobile consumers on JAVA and Android platforms through ‘N Play’, one of Nazara’s high-traffic mobile gaming platforms.
Nitish Mittersain, CEO of Nazara Group, commented: “We are delighted to extend the reach of our relationship with EA to cover the emerging gaming market in the African continent. Our alliance with EA in the Middle East has resulted in significant successes for both companies and we look forward to expanding our footprint across the African region.”
“Our partnership combines EA’s world-class high end mobile games with our established distribution and partner networks,” added Savio Saldanha, CEO for the Middle East & Africa, Nazara. “At Nazara we are committed to partnering with the world’s best-known brands to offer the ultimate gaming collection to users and telecom providers. Through Nazara’s distribution strategy, EA’s games will be at reach to users looking for quality yet affordable games.”
Catalina Lou, senior sales and marketing director, EMEA and LATAM, EA, concluded: “Nazara has already successfully driven EA content to consumers across the Middle East and India. We are pleased to extend this relationship and look forward to customers across Africa being able to enjoy access to EA's popular brands on their mobile phones."