iPhone app discovery service Chomp now has an Android app, which cuts out the social elements to focus on pure app-finding.
Chomp was launched for iPhone in January last year, enabling users to discover new iOS apps, and share their finds with friends. Now it's got an Android version, although the social elements have been de-emphasised in favour of pure discovery.
The new app went live on Android Market this week, and aims to provide a more useful way to find interesting and relevant apps than the Market's own search algorithm.
"For the first time ever, Android users will be able to search for apps they want based upon what they do, not just what they're called," says Chomp CEO Ben Keighran. "What we've done at Chomp is create an algorithm that understands the topic and function for each app - as a result we've made searching for and finding apps fast and simple."
Keighran gives more details on why the social features are less important in an interview with TechCrunch. "We found out that while early on, people enjoy the social stuff, it wasn’t very sticky and people weren’t returning to the service," he says.
"What we found was that users were actually typing into the search box what type of app they wanted to use — things like ‘expense trackers’, ‘food’, and ‘puzzle games’."