US Kindle Fire owners bag $5 free credit to mark launch.
Amazon announced its Amazon Coins virtual currency scheme back in February, while it officially launches today (May 13th). It's designed to promote in-app purchases/upgrads and the use of premium games, with users saving money if they buy coins in bulk.
To kick-start the initiative, Amazon has provided each US-based Kindle Fire user with $5 worth of free Amazon Coins – equivalent to 500 Coins – to spend on developers' apps.
Mike George, VP of apps and games at Amazon, said: "Today we are giving Kindle Fire owners $5 worth of Coins to spend on new apps and games, or to purchase in-app items, such as recipes in iCookbook, song collections in SongPop or mighty falcon bundles in Angry Birds Star Wars.
"And with discounts of up to ten per cent when you buy Coins, this is a great way for customers to save money when they buy apps, games and in-app items. We will continue to add more ways to earn and spend Coins on a wider range of content and activities—today is Day One for Coins."
Amazon Appstore developers will earn the customary 70 per cent revenue share when customers pay via Amazon coins, while developers yet to submit for the scheme can do so at https://developer.amazon.com/welcome.html.